Thursday, December 30, 2010

Where are you with Social Media -- Time to go to market

In a recent Convention South survey of more than 120 meeting planners, more than half -- 61 percent—said they're using social media websites and tools for business purposes.

In fact, of those who use social media sites:
47% use them to market meetings
43% use them to connect with attendees
19% use them to connect with other planners
25% use them to connect with suppliers/ vendors
17% use them to share ideas about event planning.

But just what sites are planners using?
According to the survey:
55% use Facebook
10% use Twitter
35% use various other sites such as Linkedln, YouTube and blogs.

The data shows that most meeting pros are using Facebook over Twitter; however, we weren't quite convinced that Facebook was the most-used social media site when it comes to conducting business. So, the editors checked in with its ConventionSouth Twitter followers and asked them to weigh in. Turns out, Facebook may not corner the market when it comes to the most-used site.

Here's a sampling of the results:
LinkedIn is used to share info and invitations with senior level planners
Twitter is used because its the easiest and concise
LinkedIn Facebook, and Twitter in that order to promote articles of interest, industry news, company news, and promotions

SOURCE: Convention South Magazine

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