Marketers and Exhibition Management Increasingly Blend Live and Digital Media for Greater Performance

Marketers and Exhibition Management Increasingly Blend Live and Digital Media for Greater Performance

10.) 40% of respondents consider digital marketing to be a vital component in the execution of live event; 17% consider it a lead tactic.
9.) 49% of respondents use digital marketing to extend the reach of their event promotion efforts with digital marketing most often used in pre-event outreach (87%).
8.) E-mail marketing is the digital marketing tactic most used by exhibition production (95%) and corporate brand marketers (87%).
7.) 40% of corporate brand marketers and 31% of exhibition production marketers report using virtual events; 71% of respondents use virtual events to accommodate geographically widespread workforces and customers.
6.) The webinar (81%) is the most commonly used virtual event type among respondents.
5.) 51% of exhibition production respondents report always integrating digital marketing tactics in the promotion of events; 37% of corporate brand marketers characterize their use of digital marketing as frequent.
4.) Respondents dedicate 10% of their exhibition production budget to digital marketing sponsorship tactics.
3.) 46% of respondents measure the effectiveness of their digital marketing efforts; 50% of respondents measure ROI for virtual events.
2.) Event activity sponsorship (16%) and speaking opportunities (16%), followed by e-mail marketing/advertising (14%) are the exhibition sponsorship options respondents perceive as providing the greatest ROI.
1.) 72% of respondents feel that the integration of digital marketing into the promotion of exhibition programs increases the effectiveness of the overall effort.

Source: Center for Exhibition Industry Research