Are you meeting your customer's expectation?

Today's economy has us all scrambling to keep our piece of market share.

Recent research suggest that "value" is what the customer is expecting. Now, what exactly does the word value mean is anyone's guess. For a meeting planner it could be a complimentary hot breakfast. To a ticket buyer for an arts performance, it might mean complimentary valet parking or upgrading to a better seat. The challenge is that we become aware, that although not quiet a buyer's market, yet, the customer is looking for "added" value in their experience. A suggestion would be to bring your team together for some quick brainstorming, go out and talk to your existing customers, and come up with several options you can then promote as part of your experience. It's another form of packaging or turning your shop in a one stop service for your customer.

The key to survival is knowing who your customer is -- they're the easiest to get more of.