The Columbus CVB has launched phase one of its mobile marketing campaign. This text messaging strategy will add a third "call to action" to the Bureau's traditional advertising. Key words that are used in text messages will alert the visitor about special pricing, hotel information, events, etc. Regular reports will help provide conversion data needed to track inbound visitors. The CVB also hopes to track and communicate to visitors once they arrive in the area by providing additional ways for them to text to take advantage of special interests that may either extend the stay or increase visitor spending.
To get a sneak peek, check out the cell phone version of the CVB's website www.visitcolumbusga.mobi.
O yeah. look at this on your web enabled cell phone; now the visitor has Columbus in their pocket. If you special offers or messages you want to deliver, let us know so we can get them on-line)
Sunday, September 28, 2008
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