Marketing Strategy Announced

During the September 2008 Columbus Convention & Visitors Bureau Board Meeting, a new strategy was announced to offset the "de-listing" of Columbus hotel from Expedia and Hotels.com web sites.

The CVB is working with its web master to optimize its site to place key words with the "code" that will help place the CVB web site -- visitcolumbusga.com -- higher in the search engines. Presently, if you Google the site, it shows up in the top 5 listings. If you Google "Columbus, GA hotels," the results are in the top one or two listed slots. The optimization will continue to work to keep the CVB site within the top rankings in the search process.

In addition, the Board approved for Staff to buy key words that will rank "visitcolumbusga.com, Columbus, GA hotels, and Columbus hotels," in the highest possible placement for search for Columbus lodging.

If they have not already done so, Columbus hotels are also encouraged to make certain that their web sites have been optimized in such a way to rank higher in the searches for accommodations.

The CVB Staff will continue to monitor the results of this marketing initiative and adjust the program as needed to assure the lodging facilities have the best possible booking opportunity.