Trade Show Tips

1. Begin pre-show promotions -- let people know you are coming to the show
2. Have 4-6 engaging questions to prompt conversation with people who visit your booth
3. Provide incentives for people to leave contact information (prize drawing, raffle, etc.)
4. Set a few goals to achieve while at the show
5. Have both men and women in your booth
6. Establish how you will make your first impression on people
7. Keep a log of potential; clients to follow up on post-show
8. Remember the 80-20 rule. Listen 80%, Talk 20%
9. Minimize overused questions (May I help you, How are you, etc.)
10. Avoid sitting, eating, and drinking in your booth