- Begin pre-show promotions -- let people know you are coming to the show
- Have 4-6 engaging questions to prompt conversation with people who visit your booth
- Provide incentives for people to leave contact information (prize drawing, raffle, etc.)
- Set a few goals to achieve while at the show
- Have both men and women in your booth
- Establish how you will make your first impression on people
- Keep a log of potential; clients to follow up on post-show
- Remember the 80-20 rule. Listen 80%, Talk 20%
- Minimize overused questions (May I help you, How are you, etc.)
- Avoid sitting, eating, and drinking in your booth
Friday, July 11, 2008
Trade Show Tips
Monday, July 7, 2008
Introducing CCVB Partner's Blog and Network.
The Columbus Convention and Visitors Bureau has launched a new web site http://www.ccvbonline.com for "Columbus Tourism Partners" with two distinct communication functions:
1. The CCVB Blog will allow CCVB staff to regularly post public "articles", pictures and videos related to Columbus tourism. This blog is integrated with the Google search engine and keeps permanent archival links for cross-reference. The blog's homepage maintains a public syndication feed using RSS technology.
2. The CCVB Network is an invitation-only resource for sharing tourism research, leads, Partner's Calendar, downloadable media, and anything else we can think of to help increase the economic impact of tourism. All CCVB Partners are encouraged to use the forums and network.
1. The CCVB Blog will allow CCVB staff to regularly post public "articles", pictures and videos related to Columbus tourism. This blog is integrated with the Google search engine and keeps permanent archival links for cross-reference. The blog's homepage maintains a public syndication feed using RSS technology.
2. The CCVB Network is an invitation-only resource for sharing tourism research, leads, Partner's Calendar, downloadable media, and anything else we can think of to help increase the economic impact of tourism. All CCVB Partners are encouraged to use the forums and network.
Thursday, July 3, 2008
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